1. progress
2. control
3. lazy reporting
4. Exxon
5. ad agency web sites
6. butterflies
7. really, really bad ideas
8. missing out on free Chick-fil-A
9. ugly Zidane trend
10. a retired underwear seamstress, an exotic dancer, a New Jersey postal worker, two former BusinessWeek printing plant employees and a former Merrill Lynch analyst
